Always stay up-to-date with your supplier’s data. This module monitors websites of suppliers for any changes in product data, including differences across regions and variants. Never miss out on a price change, an image that is updated, or a document that is added. When your supplier lists or delists a SKU, you will know. So that your customers get the latest product information from you.  

What we need from you

• A list of suppliers.

What we do

• Monitor supplier websites for:
  • Changes in pricing, or multiple prices for different regions and variants.
  • Changes made to digital assets such as images, documents and manuals.
  • Changes in product titles, attributes and descriptions.
  • Activation and deactivation of SKUs.

What you get from us

• Periodic reports indicating changes to product data on supplier websites.

Check how products look on competitor websites. We help you monitor how products similar to yours appear on competitor websites in terms of price, quality of attributes, digital assets, richness of assortments, number of items on sale, etc.  

What we need from you

• Batches of SKUs to be analyzed.

What we do

• Using attributes and images, we match SKUs in your catalog with those on competitor websites.
• Monitor these SKUs for pricing, quality of SKUs, richness of assortment and other product data. 

What you get from us

• List of matched SKUs on competitor websites with pricing and other product data comparisons.

All your customer facing content can benefit with the Customer Experience module. We optimize content on product listing pages, product landing pages, product titles, left hand navigation, breadcrumbs, etc. We also make searches more effective by using attribute weights, Google AdWords, customer search strings and navigation patterns. This tunes the display to customer expectations, increasing the likelihood that customers will see the products they are looking for.  

What we need from you

• Current catalog, display taxonomy and content on customer facing pages.

What we do

• Review Google AdWords, past customer searches, navigation patterns and attribute weights to enhance customer experience on your ecommerce sites, particularly:
  • Pathways optimization using breadcrumbs.
  • Product landing pages and product listings well-aligned with customer search patterns.
  • Effective product titles and descriptions.
  • Left hand navigation enables simpler searches by category.

What you get from us

• Front end display taxonomy guided by customer behavior.
• Vastly improved searches where customers are more likely to find the product they are looking for.

When data changes, taxonomies change, catalogs go out of sync. And the automation doesn’t work as well as it should. Our Taxonomy Management module takes care of this by giving you a self-help tool to manage any changes to your taxonomy. You can also determine the impact of a change on your catalog. If you wish to sync your catalog with a master catalog, we can do that too.

What we need from you

• Your current taxonomy.

What we do

• Help you manage your taxonomy, including restricting access and managing different versions of a taxonomy.
• Give you an impact score based on how a change in the taxonomy will affect the catalog.
• Sync your catalog with the master catalog.

What you get from us

• Taxonomy management dashboard.
• Fully enriched SKUs if you opt for a catalog sync with the master catalog.

Enriched data in your catalog means better structuring, which in turn means accurate AI. With the Content Enrichment module, you can get standalone or comprehensive enrichment done on all product data including global attributes, titles, specification tables, and other key attributes. We can also auto-classify your products into the required taxonomy, validate current digital assets and add missing assets sourced from any raw data including supplier websites.

What we need from you

• Raw data containing at least the GTIN/MPN.

What we do

• Apply business rules to validate attributes, fix anything that needs improvement, and gather missing data from the supplier’s website.
• Build models to classify products into specified taxonomies.
• Generate titles using the most important attributes.
• Generate specification tables with all the key functional attributes.
• Check each SKU for missing digital assets and add what’s missing.

What you get from us

• Batches of processed SKUs with enriched data.

Get a high-level evaluation of your catalog based on key health metrics like fill-rate, quality of images, titles, presence of required attributes, accurate classification of products, etc. We will then follow up with recommendations to optimize those aspects of your catalog that need the most attention. You can also use the health check to determine which of the subsequent dataX modules are most relevant to you.

What we need from you

• All we need is your current catalog via API or file dumps to begin with. Advanced features would require transaction data collected over a period of time.

What we do

• Product data health check of current catalog, including fill rate, quality of taxonomy, titles and images.
• Compare the quality of your catalog with that of your competitor.
• Evaluate conversions at category level and SKU level, over a period of time.
• Recommend new attributes that will improve searches and conversions.

What you get from us

• An easy-to-navigate dashboard with key product data health metrics and ability to drill down to SKU level.

The Challenge

As catalogs grow, taxonomies become complex, sometimes even unwieldly, and need to be managed. There could be a scenario where you need to merge a couple of nodes because they don’t have enough SKUs, and it makes more sense to have them categorized as a single product type. Or, you may want to add new nodes because you are supporting new categories that you weren’t earlier. Over time, multiple additions and deletions may leave you with duplicate nodes, nodes without SKUs, too many categories that overlap, so how do you even categorize a new SKU, and where do you go looking for duplicates?  

dataX is here to help.

The Solution

As a first step, dataX modules will audit your taxonomy. This involves removing any ambiguities, duplicate nodes, as well as identifying new nodes that need to be added based on your product catalog. This done, we will upload the taxonomy with the suggested changes on to our Taxonomy Management Tool for you to review and make further edits as necessary. These edits are not limited to hierarchy, but extend to attribute definitions as well.

You are now ready to make any changes as you see fit. The Taxonomy Management Tool assesses the impact of all these changes on the underlying catalog, and gives you an Impact Score. You will get an idea of how many SKUs are going to be impacted by the changes to the taxonomy, how many SKUs will require editing, and how much effort would be involved in making those edits.

Once you approve these changes, dataX will deploy the Content Enrichment Module to update the catalog.

From this point on, you can always maintain your taxonomy via the dataX tool, and keep making changes as needed, and these changes will always be in sync with the catalog. You never have to worry about a taxonomy change requiring a huge, unknown amount of effort in updating all the affected SKUs.  

The Advantage

Retailers and distributors can manage their taxonomy as it evolves, never having to worry about the resources required to carry out a catalog update. The dataX Content Enrichment Module will automatically update your catalog after you make and approve any taxonomy edits via our Taxonomy Management Tool.

The Challenge

If there’s one pain point that is more painful for retailers than all the other pain points put together, it is the fact that they don’t get information on changes to product data on a timely and consistent basis. Suppliers and manufacturers may often change prices of products, or have different pricing based on region, may have made updates to product specifications, may have introduced a new variant of the product, or even deactivated it – but news does not always reach the distributor on time. The impact of this miss can range from inconvenient to disastrous, considering that pricing changes can have significant impact on profit margins.

On similar lines, a second use case exists, which also has the potential to impact margins. Wouldn’t you like to know at what price your competitor sells a product similar to the one in your store? Wouldn’t you like to be updated on this regularly so that you can decide whether you need to make adjustments to your pricing?

The Solution

dataX deploys 2 algorithms, Price Matching and Supplier Monitoring, to help retailers stay on top of any changes made to product data by suppliers and competitors.

As a first step, we auto-classify the supplier’s (or competitor’s) taxonomy to the retailer’s taxonomy, so that an apples-to-apples comparison can be made. Now, the monitoring can begin.

dataX algorithms scour through competitor websites, picking up all the SKUs that the retailer is also selling. The matches are highly accurate because we use attribute values for comparison, rather than GTIN or MPNs. The prices of these matching SKUs are picked up and presented in report form to the retailer periodically. 

On the supplier side, dataX in addition to price monitoring, also flags for changes made to images, titles, descriptions, user manuals, warranties, installation guides, technical specifications and other product related data. We can also notify the retailer if the supplier has delisted a particular SKU, or introduced a new one, or has just released a variant of an existing product.  

The Advantage

As a retailer, you can have effortless access to your competitor’s pricing information with the Price Monitoring algorithm. Every time your competitor changes the price of a product that you also sell, you can decide whether or not to make adjustments to your pricing. 

An enormous benefit of the Supplier Monitoring module is customer satisfaction. Did your customer ask for a product variant in blue? Are you tired of chasing your supplier for a notification on this? Did your supplier just delist a product? But do you still have that on your ecommerce site? Better update it before your customer places an order! Or worse, exits the website because they didn’t find the blue variant. Worry not, timely dataX reports will keep your data current, making selling efficient and keeping your customers satisfied.

The Challenge

Oftentimes, catalogs are out of sync with the data in the ERP. It could be the result of missing or incorrect Manufacturer Part Numbers (MPNs), leading to duplicate SKUs and missing values. This is a common situation with most retailers and distributors. Their challenge is to find an efficient way of detecting duplicates, combining SKUs where possible, and identifying the correct MPN for each SKU.

The Solution

dataX algorithms solve this problem in two steps. First, we look at the base product catalog and use the Content Enrichment module to optimize the data to the extent possible. We do this by getting all of the right attributes into the catalog and making sure that there are no missing MPN values, which we obtain from supplier websites or any other sources that are available.

Once the catalog is in order, we use the Product Matching algorithm to look through the entire data, and identify SKUs that have the same attributes, manufacturer and part number. These are considered duplicates and will be combined into a single product. Further, we look at SKUs with the same attributes, but different manufacturer information, and compute a similarity score based on other parameters such as images and text associated with the product. If the similarity score is above a certain percentage, the SKUs are grouped together. We can then de-duplicate these SKUs by merging them, and updating the MPN value. Finally, the ERP information is updated with the catalog information.

The Advantage

At the end of this automated exercise, retailers and distributors will have a clean product catalog, completely in sync with the ERP, with absolutely no duplicates, and with the right MPN values for all the SKUs.

The Challenge

You have a well-defined taxonomy, in which all your SKUs are structured and maintained. You are ready to take your products to your dealers and marketplaces. Should be simple, right? There’s just one small step. You have to map your taxonomy to your dealer’s taxonomy to get started. Again, this should be straightforward, shouldn’t it? There’s no restructuring required, just a mapping, right? Absolutely. Except, when you have multiple dealers selling on channels that are slightly different from each other, and when you want to explore various marketplaces to get the best visibility for your products, and they all have their own ways of structuring their data – it no longer remains a one-time exercise. 

dataX has just the solution. With minimal effort and almost complete automation, our modules can map your taxonomy with that of all your dealers and marketplaces. 

The Solution

We start by using our Content Enrichment module to structure your base catalog. We follow this up by deploying the Taxonomy Management module to create multiple taxonomies – one for your own, and several others for each of your dealer and marketplace taxonomies. Then we perform a mapping between your taxonomy and each of these other taxonomies. Now, the mapping rules and configurations are clearly set, and all you have to do is decide where to put up your products. The dataX platform will automatically do the syndication of data in the required format, and you can send it to any of the dealers and marketplaces of your choice.

The Advantage

dataX eliminates the need for manual processes that can be slow and expensive. Especially in a case like this, where it is a straightforward mapping, the cost per SKU can add up to unacceptable amounts if done manually. With near complete automation, we can process thousands of SKUs at a fraction of this cost.

Another significant advantage is adaptability. Business rules change, and no matter how simple the rule, adapting to change takes effort – but only if you are still talking manual processes. Not with dataX. Our Taxonomy Management module takes care of that. Whenever changes happen on any one taxonomy, our module automatically looks at the mapping changes required on other taxonomies, and makes those as well. There is no situation in which you will find these taxonomies out of sync. Whenever you get a new SKU, all you have to do is decide which dealers you want to syndicate it to, and dataX will do it for you. The process is automatic, the price is competitive, and the time saved is enormous. All it takes is doing the simple things well.