Functional product equivalent recommendations

Identify equivalent products by analyzing attributes, applications, and descriptions.
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Use Cases
Functional product equivalents

The Challenge - same product, different name

Let's say you have 10 types of hammers in your inventory, and you want to see how many types of hammers a competitor is selling. You start off by entering the MPNs of the 10 types of hammers, but you are only able to get 4 or 5 of them in the results, because the competitor may have altered the MPNs in some way.

You may also not have much luck with product names as they can have regional or industry-specific conventions.

But most pertinently, do you even want to expend all this time and effort in searching product equivalents manually?

The Solution - automated retrieval of functional equivalents

Despite differences in naming conventions or the way product codes (MPN/UPC/non-standard) are represented, our sophisticated models can retrieve functionally equivalent products. We look for attributes such as size, material, functionality and usage, among others, to determine whether a product is the functional equivalent of a given SKU.

The Advantage

We put data first! Using our approach you can use data-driven insights to:

  • Understand market trends
  • Improve competitive positioning
  • Improve customer satisfaction
  • Formulate pricing strategies
  • Revolutionize marketing
  • And more

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